The iconic Commodore computer brand is about to relaunch, with Barry Altman, the Fort Lauderdale, Fla., entrepreneur behind the effort, selecting Korey Kay & Partners for advertising chores after a review.
Altman said he would put $30 million behind the marketing initiative, most of which will be spent on national television. The work breaks in advance of the holiday retailing season.
The new Commodore USA’s products include a modern reboot of Commodore’s once highly popular C64 model, the former high-end Amiga brand and its AIO (All-in-One) computers in a keyboard.
Last month, Altman, a veteran of the electronics and satellite space communications industry who now runs a company that makes bath and vanity units, said he has reached an agreement to globally license the Commodore brand from a Dutch unit of Asiarim Corp. The original Commodore helped launch the personal computer business in the 1980s. Its line included the C64 desktop computer, which debuted in 1982 and sold more than 30 million units.
Rest can be found here.