I was actually watching a rerun of the TV series Bones, the episode where she and Booth were in New Orleans after hurricane Katrina hit, when some nice-sounding tune caught my attention back to the television (yeah, I wasn’t paying much attention to Bones since it was a rerun). I must have caught the middle part of the ad but noticed the familiar-looking brown vehicles and the logo of UPS. Here’s a piece of the description of the UPS ad from its creators:
The ad campaign was conceived by Ogilvy & Mather Worldwide. The creative elements of the platform will focus on the theme “We ♥ Logistics” to reflect UPS’s passion for delivering transportation and supply chain solutions that can bring competitive power to its customers. The first ads run today (13th September).